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August 31, 2012
By: TOM BRANNA
Editor
• World Wide Packaging LLC. (WWP) has met innovation with elegance by housing the first “chocolate toothpaste.” The new Theodent, which successfully substitutes fluoride for a blend of minerals that includes cocoa bean extract, is offered in a sophisticated WWP tube whose angular shape and shallow depth afford a sleek yet professional appeal, according to the company. The head of the one-piece tube is triangular in shape, with dramatic hard edges punctuated by one of the most complex caps ever ...
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